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Back to first principles

Think like an AI-native company before you operate like one

Strategy · Roadmap

6 min read

6 blind spots in every AI rollout

Leadership asks every team for their best AI ideas, the ideas flood in, and months later nothing in production has changed. Six reasons the question itself is broken, and how we reframe it.

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Education · Training

4 min read

Breaking the 4th wall

Most AI products are sold as tools, which locks people into asking what use case they were built for. Two stories from our workshops about what happens when that barrier drops.

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Training · Culture

4 min read

The AI lightbulb moment

Every AI rollout runs on individual moments of realization. Here are the three personas we meet most often, and the setup that turns each one around.

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MCP · Ecosystem

3 min read

How Claude connectors silently fail

The worst failures are the ones you cannot observe. Claude read the thread, said so, and never saw the attachments. What the official marketplace connectors quietly leave out.

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